Mission statement:

Your about page can and will be more comprehensive than a single mission statement. However, to draw people in, you need to succinctly state your goal in the industry up front.

What is your business here to do? Why should your website visitors care? This information will give the reader something to remember about your company long after they leave your website.

Our Company story:

Every business has a story to tell. Even if you’re running a startup with a brief history, you’ll want to share your company’s progress. Talk about how you got to where you are today on your about page.

Whom you serve.

You want as many eyeballs on your about page as possible. However, you won’t do business with every single website visitor. That’s why you must identify and mention your core customer.

Your about page should explain the exact people your business helps. This allows prospects to know if your service aligns with their needs.

We offering.

Companies often generalize their offering in the website copy, making it hard to understand what the customer is actually paying for. In a sentence or two, explain exactly what a potential customer will gain from your business.

This succinct summary will keep visitors on your website for longer and get them interested in learning more.

Our values.

Customers want to be treated like human beings. For that to happen, they need to feel that they’re being served by human beings. When finishing your about page, describe who you are as a person or a team. What’s your company culture like? What bigger picture in life drives your business?

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Special bonus: The Sheraton Princess Kaiulani also included free international calls, taking all the hassle out of calling loved ones at home!